How big is social media there? The #trashtag trend is really awesome, and would be good to get going. It's using people's desire for attention to do some clean up.
Social media, mainly facebook, is absolutely huge over here. I have seen a few popular local #trashtag pictures circling around. We generally catch up with internet trends pretty quickly. I wouldn't be surprised if it made national TV. It's awesome but unfortunately I don't think it would help much in the long run.