[VintageCool]

Coal was similar.

https://en.wikipedia.org/wiki/Jevons_paradox

When people learned how to use coal more efficiently in 19th century England, that didn't result in less coal being used. It meant that it became economical to do more things with coal, and overall coal consumption increased.

[dalbasal]

Yep. What stopped that learning curve was the availability of coal, not demand.