[mbostleman]

True. But people are very aware of green branding in any form that it presents itself. Idaho's population growth was 2.1% in 2018, tying with Nevada for the highest in the country. I assume this is largely driven by similar population growth in Boise in the same period which was the highest in the top 100 cities in the US by population. I don't have data on this, but given what Moody's says is the demographic driving this (tech workers from the Bay Area and Seattle), I would think that all else being equal, this green image is a huge draw for the state.