[AJ007]

Yes, Google will be fine because they have an insanely favorable business model. However, if you can’t get the early adopters to use your products the late adopters never will. Why? Because the tech savvy early adopters are the ones who figure out new user interfaces and use cases, and transfer that knowledge to the less capable. They show them examples of why to use something and help when they run in to problems. I’m still helping people use Google search and Gmail.

There is nothing wrong with a company testing and shutting down new products. There is a problem when you say this is Google _______ or Facebook _______ and your customers think it is on the same level as your first tier apps. Amazon does it all the time and most users never know it was an Amazon product. Most users don’t even know Instagram is owned by Facebook.

Consider the exhaustive work Microsoft has done for decades to make things backwards compatible, often at the cost of their current product. No one would expect that from Google. They expect things to be killed off arbitrarily when the product isn’t popular enough.

There are options:

Sell the product to another company

Publish the source code with an open license

Or never stamp your name on the product in the first place