[derin]

One thing to note is that hypercasual can reach a much wider audience than traditional gaming genres; it isn't male dominated and isn't exclusive to younger (15-30) demographics. This, tied with increased accessibility thanks to its f2p nature and simplified game loops, is most likely what lead to its recent surge in popularity.

Having said that, it does seem to be slowing down some-what.

[xxs]

Is there any measurement to tell if hyper-casual is more engaging than say youtube or streaming services... or even TV.

If there are in a similar boat, calling it entertainment would be just. Calling it gaming would be a stretch.

[derin]

> Calling it gaming would be a stretch.

Maybe by your personal definition it would, but they are most definitely games.