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by percept 5677 days ago
"The new homepage took two weeks to get to a final design, but only 4.5 hours of actual work. Why the discrepancy? If you stare at the same design for extended periods of time things will start to blend together. Sleeping on a design for a day or two will allow for a fresh look."

Good to hear, because I find the same thing with regard to app design--long periods of mental churning followed by brief glimmers of clarity and insight.

1 comments

Glad to see this as a common experience.

I routinely tell my co-founder that design, for me, is constantly iterating until it doesn't suck. The only designs I'm very happy with are the ones that are extremely minimalist (my own blog, my wife's site), and those are the ones in which I'm JUST trying to present the content, and even those end up with iterating towards 'stark' until I have to put something back on the page. Then I call it done.

The other common adage between Steve and I, whenever he doesn't like something, is that I'll tell him to 'give it time.' Sometimes, he grows to love the thing he hated, and sometimes, it evolves into something much better.

Again, I am appreciative of those designers who can just throw something down that looks awesome on the first or second try, but at least I'm getting to the point that the average wireframe isn't better than my best efforts.