[54mf]

I'm hoping the Burger King trial goes well so we can get nationwide expansion, in large part to help bring the price down. That premium is still a little rough, Impossible is in a lot of restaurants but doesn't have the in-store presence that Beyond Meat has at the moment. Scale, scale, scale!

[astura]

The newest version of the Impossible Burger is planning on being sold in stores. The older version only is in restaurants.