[duxup]

It's a sad but predictable pattern you see from everyone from the Better Business Bureau to more recent companies.

Being established isn't enough, eventually they have to push on those whose information / access they provide.

Personally I gave up on Yelp as years ago I could see so many reviews for places by people who clearly had no clue what that place even was. Such as if you go to a Neapolitan pizza place... you really shouldn't complain that the pizza is "just thin crust". Or the always great "this place isn't as good as X" where X is a place that costs 3x as much....

[throwaway2048]

Its not just enough to make money, you have to make increasingly more money every year.