[rickyc091]

I think to your point, that was how Steve Jobs use to run the company. Under Tim Cook's leadership, things have changed. When Steve Jobs was still around, I attended WWDC under the student scholarship, but he never greeted any of the students or ran any events. On occasion, there would be the "job fair." These past few years, Tim Cook has taken the time to greet the students, chat with them, and take photos with them. There's a softer side to the company now, and it's starting with admitting to failure and making mistakes.