[CWuestefeld]

It may be worth noting that although the expedition was a failure, that was pretty much a matter of bad luck with the behavior of the ice floes.

And as awful an experience as it must have been for the men involved, it's also worth noting (perhaps especially in this context) that not a single person lost his life, owing largely to some incredible leadership from Shackleton, and amazing skills from much of his crew.

[Semiapies]

There was some genuine heroism and technical excellence involved in the Titanic, but I wouldn't want to reference that in a start-up, either.

That's the fun of marketing: other people can quite reasonably take other things from your references than the meaning you tried to evoke.