[prewett]

I like your idea that "neutral might not exist." FB is going about this in the obvious control-oriented strategy: we have a problem, ok, we'll make a rule against it. This doesn't work, and can only lead FB to having lots of rules and everyone unhappy with them.

The problem with FB is that they have built a system that rewards polarizing opinions. Edward Deming said that your system is perfectly set up to give you the results you are getting, so if you want different ones, you need to change your system. Incentivize quality, disincentivize "viral-ness". Maybe limit viral-ness. Optimize for something besides addictiveness^Wengagement. Admit that people think, say, and do harmful things and build a system that is robust to it. Add some kind of negative feedback for posts.