[odorousrex]

Cynical Answer:

It's affecting FB's bottom line.

White nationalism is in the news and on the rise in the US/Europe and therefore spooking advertisers who only really care what the pundits in US/Europe are talking about.

This soothes them over = money for FB.

My hope is that the algorithms and models developed for slowing the spread of White Nationalism will also work (down the road) for things like Hindu Nationalism, Chinese, etc.

[baddox]

Is that really cynical? The presence of hate groups on your platform being bad for your bottom line is a good thing, right?

[odorousrex]

> The presence of hate groups on your platform being bad for your bottom line is a good thing, right?

Yes it undoubtedly is, but they only seem to care about it now.

I would love to see a more proactive approach, but unfortunately proactive approaches don't often generate profit.

[baddox]

Sure, doing it earlier would be good, but at any point in time the only choices are to do something now or do it further in the future. So I'm glad they chose now.