[lasereyes136]

This is patently false. Without regulation, all goods are priced by what the market will bear. It might be true that if successful drug doesn't make enough to cover the cost of failed drugs the company will go out of business but that has nothing to do with pricing.

The problem is that without competition drug companies can keep raising the price as long as enough people will buy it at the new price so that they make more money than all of the people buying it at the old price. That is why really old drugs that have been around for a long time have their prices increase. Not because there was some new research but because the lack of alternatives means they can just do it.