[repolfx]

But many companies and workloads don't "go viral" because they aren't VC funded social networks. They're big, stable companies in mature markets where competition means everyone is always looking for cost savings.

If your workloads are predictable and you care about cost savings, AWS/Azure/GCP aren't great deals. They're expensive; why do you think these firms love them so much. AWS made Amazon profitable for the first time ever. These are the new big platform plays but many firms don't need them. Modern hardware is reliable and if you don't need thousands of machines or really complex proprietary services (AI accelerators etc) the overhead of renting a bunch of dedicated machines in a cheap provider isn't that high.