[drchaos]

But does it really have to be that difficult? It's absolutely possible to build a system where you can deploy a docker container with a single click and host your own content on that. Add federation into the mix, and you'll get some kind of meta-Youtube or -Bandcamp, comprised of thousands of individual instances, which do not even need to be on the same hosting service.

The blogosphere was similar to that, before everyone gave up and went to Facebook.