Hacker News new | ask | show | jobs
by nothal 2643 days ago
FWIW, there are far more businesses on social media than that. There’s an entire culture of chefs, makeup artists, and the like that advertises solely on twitter/instagram/etc. Social media is actually a really effective tool to reach your target audience in these cases.
1 comments

>> chefs, makeup artists, and the like

Isn't that covered under "influencers"? What tangible benefit does Twitter provide to a working makeup artist (ie someone doing makeup for films/tv/photography/etc)? Sure, there are makeup artists that run businesses on Twitter, but their business is selling branded makeup and promoting sponsored products. That type of business is 100% reliant in social media, but aside from influencers are there any working professionals that would be unemployed without Twitter or Instagram?