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by soared 2640 days ago
MAU (monthly active users) is typically the metric they look at.
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Twitter specifically said they will no longer share their MAU numbers and will only report "monetizable daily active users" going forward: https://www.recode.net/2019/2/7/18215204/twitter-daily-activ...
thats rad. cant imagine an advertiser doing legitimate spend justification on mau.