[politician]

That's a good observation. Given the alternative between bidding for performance from Network Next vs paying some flat fee to Comcast, et al. directly, I'd go with NN and let them deal with Comcast.

... and then maybe add "faster gameplay" power ups to our loot boxes (kidding).

[gafferongames]

When we work with game developers, they find this aspect of the system incredibly compelling. Does it really make sense for every game company to negotiate with every transit provider and ISP to make sure traffic is delivered properly for their game? We think not.

Plus, how could they get a fair price if they’re the small guy. Suppliers on Network Next cannot identify buyers and cannot have one price for one buyer and one for another. So now the small guys get the same price the big guys do and competition should drive the price down over time.