[jumbopapa]

There's multiple 2% cards with no fees.. Citi Double Cash, Fidelity Visa, PenFed Power Cash

Not to mention cards like the Chase Freedom Unlimited where 1.5% is closer to 3% when redeemed through their travel portal.

[freyir]

Right. Those are the best unlimited rates you can get, and Apple is matching that rate with their digital card.

The downside is that their physical card rate (1%) is not as competitive, but they're trying to nudge people/businesses towards digital payments.