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Sure it's important and maybe one day we will understand:

1. Why it happens

2. Whether or not it is positive or negative

3. How to engineer society to work differently

But as it stands now, we don't know any of that and programs that try to force women into STEM fields are just weird. I mean, I am all for programs that help them feel welcome and accepted and uninhibited in STEM careers because some of them do choose to be programmers and such and they should be respected and treated fairly. But programs that look at the gender gap and assume it is a problem that needs to be fixed are just dumb.