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One of the things I think is under-discussed (although the article does touch on this) is that this is another move to take customers from buyers to renters. It used to be that customers bought things, and then they owned them - games included.

Now, we've removed legal "ownership" basically entirely, as well as physical "ownership" when dealing with online stores when it comes to video games. This would take that a step further - now you don't even own the hardware producing your content - instead you'll likely need to pay an ongoing fee for access, as well as probably a fee for content.