[robhope]

Hey - I'm Rob who started OPL back in 2008. I'm personally fascinated with One Page websites and how designers/developers tell a story within them but I can safely say Single Page websites are not for everyone. I am absolutely not trying to convince every use-case to use a One Page website instead of multi-page. The essence of a One Page website starts with identifying attention spans are diminishing online. You get to the point with the perfect amount of text and imagery. An example I always use is traditionally people want a dedicated testimonials page with 12 testimonials. One Pagers encourage selecting your top testimonials only that highlight your product/service features. This effort organically creates a better website, and in-turn helps with better conversions. It's all about getting to the point with your message.