[FailMore]

I think Apple should have been bolder a long time ago. It should be the case that with Apple you get (near) global 4G/5G coverage on all their devices. So you take your laptop out in Spain and snap you’re online. Apples hardware is their bread and butter. I think they need to view it as their amazon prime... as in make a services ecosystem which means you want to stay using their hardware instead of just adding paid subscription services to their existing offering.