[toufka]

I think society is okay with some knowledge about individuals. And that information is valuable. But it's still unclear where the line gets drawn that becomes creepy and inverts its value. If you have the corporate structure and policies to be able to draw an arbitrary line, you're likely better suited to capture long-term value than if you have no line at all and willingly scrape all data just to have it (ie, Facebook/Google).

So, Apple having aggregate data is interesting, because it's certainly a monetization, but if they're truly honest and statistically aggregate numbers, I think that might be a fantastic strategy.

[blackflame7000]

I think the line should be drawn at allowing 3rd parties to search user profiles. I’m content with my content being one of billions on their servers but i’m not ok with my content being indexible for any other reason than what is required for the service to work.

Basically: Select * from AppleDB where userID=Me should never be allowed and failure to prevent such access should result in heavy fines

[ATsch]

I don't think there needs to be a universal line, decided by the company, on what's creepy. I appreciate how GDPR recognizes this. I believe it is up to the users to decide for themselves what they are and are not comfortable with. Just like with some other topics, informed and free consent is really the thing that matters for an act to be okay.