[torstenvl]

Apple has almost always been a services company. It's deeply sad that its current leadership doesn't understand that. The only difference is that the service Apple used to provide was a friction-free experience on its platform.

It feels like the current Apple doesn't think of product experience as a service, with amortized costs built into the purchase price. In their eyes, at least insofar as it seems from my perspective, the relationship stops as soon as you decide to buy the product. Maybe a limited relationship exists afterward, if you buy AppleCare. But they don't seem to care one whit if the experience on their product sucks. Increasingly, Apple software argues with you instead of adopting the philosophy of "it just works."

I'm extremely unlikely to pay Apple for a content service, given its current track record of user-hostility.