[GeekyBear]

Apple has long provided free services to the people who buy Apple hardware while selling the content that they have to pay to license from other content owners (while taking a cut of the sale).

So far, I'm not seeing a change in their business model so much as im seeing a change in how much focus is placed on the profitability of the latter.

If the rumors prove true and the streaming video content they produce in house will be free to those with Apple devices, but content they license from others costs money (with Apple taking a cut), this will definitely be Apple remaining true to form.