[probably_wrong]

The thing on the back looks surprisingly similar to a package of "Yerba Rosamonte"[1], which would place this picture in Argentina/Uruguay. But it's too low res to say whether that's the case, or just pareidolia.

[1] https://www.google.com/search?tbm=isch&q=yerba%20rosamonte&t...

[acqq]

It looks like something else once looking at the same picture with the adjusted light (using Photoshop):

https://ibb.co/1K1kZR1

[ericol]

I thought exactly the same.