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by gmueckl 2647 days ago
The "job to be done" is essentially just another term for the customer's need, right? To me, the main utility of that phrase is that it emphasizes the mindset of the customer much more than looking for a need.
1 comments

Yes that’s my understanding but looking at it as a job to be done intuitively moves towards how they currently do the job. This can often reveal other areas where you can help.