[inovica]

Definitely in many contexts this is appropriate.Elsewhere in this discussion someone mentions Amazon, who is famously customer 'obsessed'. However Amazon do watch their competitors closely also - AWS changes based on competitors and indeed the price of products on Amazon changes based on competitor prices. I personally think you should not worry and obsess over your competitors and definitely should focus on your customers, however ensuring you are not blindsided by a change that a competitor makes is really important.