Oh, I get it, it's a defense against plagiarism detection. The article is largely plagiarized from other sources, but since they didn't contain the homographs you can't just google the unique sentence "This is a fair and legitimate question, but not the first question you want to ask." (Original source, possibly: https://www.risesmart.com/blog/6-key-questions-ask-during-sa...)
They happen to look significantly different in the font in the article the way my browser is rendering it. They're using the Cyrillic character that looks like q, https://en.wikipedia.org/wiki/Qa_(Cyrillic).