[mojomark]

Good answer, thank you. Like I said, it all boils down to the cost of H2 production for a given process. If you have a path to get to $1/kg H2, that is truly awesome!

Working very peripherally in this sector, I applaud your efforts, not only for the ingenuity, but also for the guts to consider environmental impact as opposed to stock-holder happiness from a profit margins perspective.

Honestly, it would be cool if on your site you showed a side-by-side comparison on your profit model compared to a competing natural gas reforming competitor's profit structure to demonstrate to customers how you are sacrificing some profit for environmental benefit, whereas the competition simply pockets the profit and turns a blind eye to the environment. For me, that would help me decide to buy potentially higher cost H2 from you, just like I choose to pay a higher premium for energy I know is renewable sourced.

The world needs more innovators like you folks. Good luck!