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by akl 5677 days ago
Perhaps, but Apple has some extremely friendly replacement policies that I personally have used (busted iBook replaced with a black macbook!) and have heard of others running into. Just the other day there was a reddit thread about this, actually:

http://www.reddit.com/r/apple/comments/eaqm5/its_this_kinda_...

The points about directing people to their store over other stores and minimizing the secondary market are probably the main reasoning behind offering engraving.