[gentrysherrill]

Several ways, first and foremost that google or yahoo are no longer everyone's de facto home page, and secondarily that facebook and twitter have both evolved into platforms with search functionality. SEO is still growing annually (as are digital marketing expenditures), but 5 years ago search engines were the only game in town. Not so anymore, and that's primarily due to the emergence of social networking portals as the focus of most users' online time.

[chopsueyar]

SEO is still growing annually (as are digital marketing expenditures)

Can you please clarify this? What do you mean?

[gentrysherrill]

I should have been more clear - I meant that marketing expenditures on SEO and SEM are still growing year over year, though not at the rate they once were.