[Mediterraneo10]

People who hobby blog and don't expect to make money, nevertheless want to have some audience. They might be creating content for the benefit of a community.

However, discoverability has plunged because of changes in the way Google works, as I have found with blogs based on some of my special interests. Even when one searches for the exact words that appear in posts, Google might not show them at all! (DDG is often not much better.)

So, when people create detailed, useful content and find they are getting no visits at all, this is discouraging.

[hessiejones]

I remember this in the early day of blogging -- we were always leveraging community to drive organic reach. I was told by a FB person once that we need to stop chasing organic reach -- it ain't happening. The monetization to the forced FB feed meant everyone had to pay. For bloggers this is how they make money. It's become a staple for the industry.

[wccrawford]

The "web rings" that he references existed because discovery has always been horrible on the web. If you want to go back to the old web, you basically have to take the bad with the good.