[Barrin92]

One thing that recently made me immediately recall the book was a story I read about "fake influencers", that is people who go on holidays, but pretend to be paid social media influencers to prop up their own instagram channels and whatnot to appear successful.

This seemed so absurd to me that I had to think of the Soviet joke about the workers "pretending to work while the bosses pretend to pay". And it struck me as sad but also funny that we are entering a stage of economic development, that for an increasing number of workers, looks more like a giant collective inside joke than actual meaningful or genuine labour.