[po]

We asked Hitwise to run similar data for the US market. The numbers show a marked increase in social media traffic to Apple.com and a drop in search traffic on November 16th, but not enough for the former to surpass the latter.

Looking at the chart, I don't see it. Looks like it's within the normal noise to me. The second chart shows facebook going from 0.04% to 0.08% traffic. Not exactly something to write home about.

So why does hitwise's data show such different numbers for US and UK data?