[throwaway808080]

That $100/person isn’t spending by individual users. They are spent by companies advertising and paying for clicks.

Guess how many times an average person clicks on an ad knowingly/unknowingly.

[mstolpm]

So: who is giving the money to the companies that they use for advertising?

[quentindemetz]

other companies ?

[conanbatt]

Consumers...

[yeahitslikethat]

Tax payers

[mfoy_]

That's really not relevant.

[amelius]

Perhaps in the sense that we all (indirectly) pay the tax (i.e. cost) of advertising, whether we use Google or not.

[misterman0]

Ok, I know.

_What are_ consumers?