[cbg0]

There's nothing really stopping the EU from making the fines larger if they don't correct their behavior. The point of a fine like this isn't to completely cripple a company, but to make it understand that there are very real consequences.

It's very simplistic to look at their yearly revenue and say they can just absorb it. If the money they made off of an activity like this was less than the fine, absorbing it won't make sense.

[zaarn]

Even if they absorb it, accounting for R&D and other expenses on a product, the profit margin could be sufficiently ruined for the entire product to no longer be viable or a competitor could take over the market easily.