[b3lvedere]

To my knowledge each country within the EU can also seperately fine Google. It could add up very quickly.

Personally i also think getting fined constantly is not a reliable business model. :)

[Cthulhu_]

It's a risk / reward thing, if getting fined for less than what they earned (both in actual money and in removing competition from the equation) then it's worth the risk.

[consp]

You forgot to state the follow up: these fines require changes, and lacking changes get higher very quickly. Losing 1/3 of you advertisement-market is not profitable either if it gets to that.

[hopler]

These top EU fines so far are extremely large, larger than anything a US regulator or jury orders, perhaps larger than the largest ever US fine.

[kolinko]

Just because they are larger than US doesn’t mean they are extremely large - I would argue it’s US fines that are too small, and regulators being too mild.

As for larger ever US fine - perhaps for Google. US can also be rough.