[derefr]

> 2. What does apple.com have to do with the Beatles on iTunes? Most people I would guess access iTunes through the iTunes application.

You can link directly to a song or album within iTMS (the application) through an HTTP URL, which happens to be rooted on a subdomain of apple.com, which then redirects you to the actual itms:// scheme URI that opens iTunes.

[chrisbolt]

Doesn't that neglect all of the people who clicked on the iTunes store within iTunes and bought Beatles songs from there, without leaving itms://?