[joshcain]

"Why pay you so much, I can just set up a website on Wix for $10."

I mean, that's a valid point in the age of Wix and Squarespace. I'm certainly glad I'm no longer in the business of building brochureware sites for small clients.

I understand your larger point that we shouldn't be quick to assume a realtor's work is not difficult. However, I think the issue is the buyer doesn't really have the option to forego the buyer's agent service and capture (through a reduced price) the commission that would have otherwise been paid. Not everyone needs a full-service realtor in the same way not everyone needs a bespoke CMS.