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by _uhtu
2649 days ago
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But also, possibly, you'd have a lot more and a lot deeper interaction. This could be the kind of app Facebook was originally, where you added your friend and shared basically anything random without a focus on getting likes. Dumb inside jokes, unfiltered photos, etc. Kinda like the texting groups friends often have these days. That's market that could potentially use some optimizaiton as texting isn't a great format to communicate with ~5-10 people. |
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As for the revenue – there are certainly cool opportunities to run relevant ads when you have high levels of attention from someone and their close friends (think group experiences, people buying things at the same time that their friends, etc). That said, we don't like what ads have done to current social platforms. They misalign incentives where the more money the product makes, the worse the product tends to get for users. Snapchat was pretty fun until it went from only seeing friends to seeing celebrity gossip and repetitive ads. Because of that, we're planning on doing a subscription model down the road, similar to what WhatsApp tried out before it got acquired (first year free, then a small fee.) Certainly a new model for a social app, but we think it's the best direction for us long-term.