[longerthoughts]

Seems like they're trying to squeeze somewhere between pickup services (e.g. MealPal) and delivery services (e.g. Uber Eats). Cheaper than delivery thanks to reduced labor and logistics costs, more expensive than pickup services because those costs still exist. I guess they're banking on people being willing to pay a little more than pickup service rates in exchange for more options.

[jdreyfuss]

Yeah that was my read too. Taking the MealPal offering (cheaper lunches in exchange for pre-ordering and limiting your selection) and adding group delivery to it (adding a bit of cost in exchange for convenience).

If they essentially do "MealPal, but delivered," then I could see it working. Noticeable price point difference from other delivery options, but maintaining a range of restaurant meal options for people to choose from.

But yeah, they look like sink or swim based largely on what price they can offer consumers