[auslander]

> Analytics is not the same as ad tracking

It is, when analytics infrastructure is provided by an ad company (Google Analytics)

[judge2020]

GA can be used for tracking ad conversions, but (they say) it does not, in itself, push data to Google's ad business.

https://support.google.com/analytics/answer/6004245

[auslander]

Where does it say it does not? I found opposite statement in Data Access: "Internal access to data (e.g., by employees) is limited ... to only those with a business need to access it."

[judge2020]

Under "Data Collected by Google Analytics":

> Where customers use Google Analytics Advertising Features, Google advertising cookies are collected and used to enable features like Remarketing on the Google Display Network.

If you just use GA on a site, without ads, none of the data is funneled into Ad targeting for the user.