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by flanbiscuit 2655 days ago
In my last company (ad agency) we were talking to Dopamine Labs[1] (now called boundless.ai[2]) to integrate it into an app we were building. It honestly felt kinda gross but I on the other hand I can understand a company investing thousands (into the hundred thousands) to build an app and wanting people to use it.

Does more engagement equal app usefulness and adoption? I don't know. I have a lot of apps on my phone I don't touch as often but when I go and clean out apps I don't use anymore I still keep some because I still find them useful to have even if I don't engage with that much

[1] https://techcrunch.com/2017/09/08/meet-the-tech-company-that...

[2] https://www.boundless.ai/

2 comments

> Does more engagement equal app usefulness...

Obviously no. I think it is fairly obvious that there are many apps that are highly engaging that are a huge waste of time for many people.

> Does more engagement equal app usefulness

No, but it equals more ad impressions.