[repolfx]

SJW is not a pejorative, it's a descriptive term for people whose overriding concern is social justice, which they define as equitable outcomes, and whose concern is sufficiently great that they spent lots of time engaging in aggressive rhetoric and tactics ("warrioring").

Remember what happened to GitHub's rug that said "meritocracy" on it? Pictures of the rug reached a bunch of feminist forums and they then started demanding it be got rid of because if GitHub is a meritocracy then why isn't it full of women? They then kicked up such a stink that one of the first acts of the new CEO was to get rid of it - sending a rather powerful message to everyone else about who really runs the place.

It's therefore an extremely relevant term for extremely serious discussions, which is why it crops up so much. There are many people who describe themselves is nearly identical words, such as "social justice activist". If everyone who used the term SJW started using SJA instead, rapidly you'd come to the view that SJA is also a pejorative, simply because so much discussion of these types of people is disapproving in nature.