[fangsout]

That makes sense to me. I had the exact opposite experience. Growing up in Florida, everyone went to waffle houses on the weekends, and the only whataburger closed down and turned into some other chain restaurant. After living in Texas for a few years, the locals are fiercely loyal to whataburger, but I still don't share the enthusiasm. I assume it's more about being a part of your personal identity and childhood memories than it is really about food quality.