Apple doesn't really spy on users imo. Internally, the privacy team is quite powerful and forces lots of safeguards about how exactly data can be used.
As an outsider, I have absolutely no way to verify what you're saying is true. I'd like to think that they're not spying on me, but I have no evidence about anything they do because Apple is not transparent about anything they do.
Same with Google. Google has privacy teams as well which are
> quite powerful and forces lots of safeguards about how exactly data can be used.
Apple recommends apps based on other apps I've downloaded. So does Google. Apple recommends music based on other music I've played. So does Google. Apple recommends books and movies as well based on similar data. So does Google. Apple keeps track of every placed your Apple devices have been. So does Google. Apple doesn't share this data. Neither does Google.
You seem to be simplifying things a bit too much. Apple doesn’t keep track of where your device has been. Your iPhone knows but it’s not being sent to Apple. Google has been shown to know this data even when you disable as many location services as you can.
Apple knows which is how they can display every devices location on icloud.com including "last known location" which means the location was previously sent to Apple.
> Apple doesn’t keep track of where your device has been.
The iPhone certainly does keep track of where it has been. There was even a scandal about it a few years back. It may not upload it to Apple's servers yet, but that's only a matter of shifting strategy and a software update away.
Their incentives with regards to data are aligned differently - Apple make most of their revenue from selling hardware to their users, Google make most of their revenue from selling ads to someone different from their users.
Yeah, something I feel people (particularly who aren't in my normal tech-industry sphere) I hear discussing data privacy seem to think is that the data itself is being sold/shared with third parties. To be fair though, the concept of any sense of privacy from a service built on seemingly invading your privacy is a complex one to digest