[simonsarris]

From a marketing perspective it seems like the easiest way to leverage yourself into an audience to do all the viral-ness for you. He is like a parasite and PewDiePie, since people debatably say he is alt-right (I don't know anything about him but the more debatable this is the better) and popular, he makes an excellent parasite host.

Pick a popular figure that people claim is [adjacently controversial] in some way, now that popular figure has to talk about you to disavow your crazyness etc, but if they do, your plan has already worked: You've just hijacked his audience into hearing about you. And if the popular figure stays silent to stop this, other people who hate the pop figure will trumpet your name even louder and farther in trying to get the popular figure to say something.