[indigochill]

>They got large because they built things people wanted.

Yes, but since then they've all made some public missteps. Facebook has repeatedly abused user data, Amazon routinely sells counterfeits, Google leverages user data for advertising and has a questionable track record with China, etc... People see that and feel like they want to switch to some competitor, but they don't know of one because Google, Facebook, and Amazon are the dominant parts of their experience of the internet.

What I think most people don't realize is that the world does not in fact revolve around Google/Amazon/Facebook and despite their market share, they don't actually have monopolies in their industries. *diaspora is a thing. So is Duck Duck Go. So is Ali Express (or, you know, just buying stuff at a brick and mortar store) And so on.

In the context of this ignorance, I think it becomes easier to sympathize with some pitchfork rattling.